Aussie singer/actress Sophie Monk has put out this advertisement in conjunction with peta. (Click for more details.)
This isn't a new tactic. Peta has put out sexy ads featuring Alicia Silverstone and other celebs, and they use women wearing only lettuce leaves to promote vegetarianism. What do you think about using sexuality to sell animal rights?
I am torn on the issue. On the one hand, it is attention grabbing, which is the goal. It refutes the idea that vegans are all sickly and pale, or hippies. On the other hand, it's playing into patriarchal values--women's bodies can be ogled and used. To me, this is part of the same system of exploitation that allows meat-eaters to remain disconnected from the suffering they cause; how many vegans have heard the argument, "They're only raised for food". To top it off, they only seem to use models and actresses who fit into very narrow definitions of sexy. What about all the sexy veg*ns who don't fit into that cookie cutter?
So, are they simply playing the system by using the most effective ad campaigns there are, or are they supporting one form of oppression while arguing against another?
Update: Rather than replying to comments on other people's blogs, as I sometimes do, I'm responding here because I think the discussion is a good one. If you've left a comment, check back every now and then!